What you bring
A useful brief starts with your business.
- An idea, audience and intended action.
- Business/brand context and permitted logos or imagery.
- Supported generation settings and a reviewed script direction.
Video & scripts
Turn an explanation into a short visual story customers can follow.
You have ideas worth explaining, but starting with a blank script and assembling media is a lot of work.
Who it helps: Owners and teams developing short marketing-video content.
What you receive
Work you can inspect, improve and use.
- Idea-to-video and social-video workflows.
- Video scripts, narration and generated media where configured.
- Reviewable video assets alongside related campaign content.
How the workflow works
Video & scripts
Set the direction
Choose one message and its intended customer action.
Video & scripts
Prepare the work
Prepare the script and supported video/narration generation.
Video & scripts
Review with care
Review the spoken claims, visuals, branding and final asset.
Video & scripts
Choose the next action
Use the approved video in your external or supported delivery workflow.
An illustrative business application
Home-service business: Explain what a customer should have ready before a visit.
- A preparation-video script.
- Narration/media through supported video generation.
- An article and social drafts covering the same questions.
Planning example—not an actual customer, generated output, published campaign or performance result.
Budget, setup and review
Know what you need before you choose.
Available settings, durations and outputs depend on provider configuration and job limits. No instant completion or exact visual likeness is promised. The free article does not include free video generation.
The current default video operation is 15 credits. Defaults may be overridden; additional operations use additional credits. The video menu reference is its 60-second operation, not a promise that every configuration produces that duration.
One free article helps you evaluate the starting workflow; it does not include a free multi-format package. Paid-workspace access and checkout require account approval and sign-in.
Choose a plan around your workload
Start with a realistic marketing cadence.
Your plan sets a monthly credit allowance and team limits. Think about the work you intend to produce, the people reviewing it and whether you manage separate clients—not just the number of articles.
Starter
$29/month
50 monthly credits · up to 3 seats
A smaller recurring workload with a small review team.
Review Starter and chooseGrowth
$89/month
200 monthly credits · up to 10 seats
More credit room for regular content and a multi-format schedule.
Review Growth and chooseAgency
$249/month
1,000 monthly credits · up to 25 seats
Up to 25 child client workspaces, with separate balances.
Review Agency and chooseHow could a multi-format workload use credits?
Illustrative default-credit budget: one article (10), one podcast (8), one social batch (4) and the menu's 60-second video operation (15) total 37 credits.
This is not a guaranteed bundle or output count. Image/regeneration and other additional operations are not included in that example. Current team/admin overrides, workflow settings and provider availability can change the applicable cost or output. Check Billing before planning your workload.
Recommendations help compare budgets; they do not create a feature-unlock matrix. Annual billing and full catalog details are on Pricing. Approval and sign-in are required before workspace access and checkout.
Practical answers
Before you get started.
Who is video & scripts useful for?
Owners and teams developing short marketing-video content. You have ideas worth explaining, but starting with a blank script and assembling media is a lot of work.
What do I need to provide for video & scripts?
An idea, audience and intended action. Business/brand context and permitted logos or imagery. Supported generation settings and a reviewed script direction.
What will I get from video & scripts?
Idea-to-video and social-video workflows. Video scripts, narration and generated media where configured. Reviewable video assets alongside related campaign content.
How does this connect to the rest of my marketing?
Use the same verified business context across related work: images, social media, articles. Choose formats that fit the customer's question and next step, rather than making every format for every topic.
What should I budget and which plan should I compare?
The current default video operation is 15 credits. Team or administrator overrides can change defaults; additional operations use additional credits. Starter, Growth and Agency offer different credit allowances, seat counts and client-workspace limits. Recommendations are not a feature-unlock guarantee; compare the current catalog and any setup requirements before purchasing.
Is this included in the free article offer?
No. The free entry offer is one article, not free monthly credits or free multi-format generation. You can use that article to evaluate the starting workflow, then compare paid plans for ongoing work. Workspace access and checkout require account approval and sign-in.
What are the setup and review requirements?
Available settings, durations and outputs depend on provider configuration and job limits. No instant completion or exact visual likeness is promised. The free article does not include free video generation.
Is Citefi only an article-writing tool?
No. Citefi supports articles and research, images/media, platform-shaped social drafts, article-derived podcasts, video workflows, SEO/GEO preparation, brand intelligence/personas, campaigns, customer journeys, learning/monitoring, supported website publishing, agency clients/reports and ads creative exports. One free article is the entry offer, not the scope of the paid workspace.
Can I turn an article into a podcast?
Yes. The podcast workflow uses an owned article to prepare a script and generated audio, with tone and supported-duration settings. Review the audio before using it. Credits, paid-workspace eligibility and configured providers are required; voice cloning and automatic podcast-directory distribution are not promised.
How do images, social posts and video work together?
Use a verified business brief and customer question to guide related visual assets, platform-shaped social drafts and video/script work. Review each format for accuracy and fit. These are separate supported workflows, not an unlimited free package or a guarantee of exact visual output.
How do I choose a plan for ongoing marketing?
Compare your intended cadence, monthly credits, review team size and client-workspace needs. Starter, Growth and Agency have different allowances and limits. Current catalog pricing and default operation costs are on Pricing; team/admin overrides can change operation costs. Account approval and ordinary sign-in are required before checkout.
Which publishing connections are actually available?
Supported website receiver publishing requires configuration and separate exact authorization. Direct Facebook, LinkedIn and TikTok publishing connections are currently disabled in the product UI. Social drafts can be used in your external posting workflow. Ads creative packs are export-only, with no autonomous ad launch or spending.
Can Citefi help customers move toward a booking or purchase?
Campaigns and customer journeys help plan useful content for discovery, comparison, action and follow-up. Bring your real booking, contact or buying process and review the next steps. Supported orchestration depends on configuration; Citefi is not an email CRM and does not guarantee leads, sales or attribution.