What you bring
A useful brief starts with your business.
- Your topic, audience, platforms and goal.
- Business context, approved offer details and links.
- Image/logo assets you are permitted to use.
Social media content
Keep your channels useful without rewriting every message from scratch.
You need a steady reason to show up, but every platform and post feels like a separate writing assignment.
Who it helps: Small businesses maintaining social channels and agencies preparing client posts.
What you receive
Work you can inspect, improve and use.
- Platform-shaped social drafts and multiple variants.
- Associated visual/media workflows where configured.
- Reviewable posts connected to a broader campaign.
How the workflow works
Social media content
Set the direction
Choose the customer question, channels and business context.
Social media content
Prepare the work
Generate platform-shaped drafts and variants.
Social media content
Review with care
Check facts, captions, links, imagery and platform fit.
Social media content
Choose the next action
Use approved drafts in your posting workflow; generation is not publication.
An illustrative business application
Restaurant owner: Answer practical questions before a group visit.
- Social drafts about booking, menu and arrival.
- A linked visit-planning article and representative visual brief.
- A reviewed short-video outline for the same occasion.
Planning example—not an actual customer, generated output, published campaign or performance result.
Budget, setup and review
Know what you need before you choose.
Direct Facebook, LinkedIn and TikTok publishing connections are currently disabled in the product UI. Social content generation does not post to those networks; use your external posting workflow.
The current default social batch operation is 4 credits. Defaults may be overridden; additional operations use additional credits. The video menu reference is its 60-second operation, not a promise that every configuration produces that duration.
One free article helps you evaluate the starting workflow; it does not include a free multi-format package. Paid-workspace access and checkout require account approval and sign-in.
Choose a plan around your workload
Start with a realistic marketing cadence.
Your plan sets a monthly credit allowance and team limits. Think about the work you intend to produce, the people reviewing it and whether you manage separate clients—not just the number of articles.
Starter
$29/month
50 monthly credits · up to 3 seats
A smaller recurring workload with a small review team.
Review Starter and chooseGrowth
$89/month
200 monthly credits · up to 10 seats
More credit room for regular content and a multi-format schedule.
Review Growth and chooseAgency
$249/month
1,000 monthly credits · up to 25 seats
Up to 25 child client workspaces, with separate balances.
Review Agency and chooseHow could a multi-format workload use credits?
Illustrative default-credit budget: one article (10), one podcast (8), one social batch (4) and the menu's 60-second video operation (15) total 37 credits.
This is not a guaranteed bundle or output count. Image/regeneration and other additional operations are not included in that example. Current team/admin overrides, workflow settings and provider availability can change the applicable cost or output. Check Billing before planning your workload.
Recommendations help compare budgets; they do not create a feature-unlock matrix. Annual billing and full catalog details are on Pricing. Approval and sign-in are required before workspace access and checkout.
Practical answers
Before you get started.
Who is social media content useful for?
Small businesses maintaining social channels and agencies preparing client posts. You need a steady reason to show up, but every platform and post feels like a separate writing assignment.
What do I need to provide for social media content?
Your topic, audience, platforms and goal. Business context, approved offer details and links. Image/logo assets you are permitted to use.
What will I get from social media content?
Platform-shaped social drafts and multiple variants. Associated visual/media workflows where configured. Reviewable posts connected to a broader campaign.
How does this connect to the rest of my marketing?
Use the same verified business context across related work: images, video, campaigns, customer journeys. Choose formats that fit the customer's question and next step, rather than making every format for every topic.
What should I budget and which plan should I compare?
The current default social batch operation is 4 credits. Team or administrator overrides can change defaults; additional operations use additional credits. Starter, Growth and Agency offer different credit allowances, seat counts and client-workspace limits. Recommendations are not a feature-unlock guarantee; compare the current catalog and any setup requirements before purchasing.
Is this included in the free article offer?
No. The free entry offer is one article, not free monthly credits or free multi-format generation. You can use that article to evaluate the starting workflow, then compare paid plans for ongoing work. Workspace access and checkout require account approval and sign-in.
What are the setup and review requirements?
Direct Facebook, LinkedIn and TikTok publishing connections are currently disabled in the product UI. Social content generation does not post to those networks; use your external posting workflow.
Is Citefi only an article-writing tool?
No. Citefi supports articles and research, images/media, platform-shaped social drafts, article-derived podcasts, video workflows, SEO/GEO preparation, brand intelligence/personas, campaigns, customer journeys, learning/monitoring, supported website publishing, agency clients/reports and ads creative exports. One free article is the entry offer, not the scope of the paid workspace.
Can I turn an article into a podcast?
Yes. The podcast workflow uses an owned article to prepare a script and generated audio, with tone and supported-duration settings. Review the audio before using it. Credits, paid-workspace eligibility and configured providers are required; voice cloning and automatic podcast-directory distribution are not promised.
How do images, social posts and video work together?
Use a verified business brief and customer question to guide related visual assets, platform-shaped social drafts and video/script work. Review each format for accuracy and fit. These are separate supported workflows, not an unlimited free package or a guarantee of exact visual output.
How do I choose a plan for ongoing marketing?
Compare your intended cadence, monthly credits, review team size and client-workspace needs. Starter, Growth and Agency have different allowances and limits. Current catalog pricing and default operation costs are on Pricing; team/admin overrides can change operation costs. Account approval and ordinary sign-in are required before checkout.
Which publishing connections are actually available?
Supported website receiver publishing requires configuration and separate exact authorization. Direct Facebook, LinkedIn and TikTok publishing connections are currently disabled in the product UI. Social drafts can be used in your external posting workflow. Ads creative packs are export-only, with no autonomous ad launch or spending.
Can Citefi help customers move toward a booking or purchase?
Campaigns and customer journeys help plan useful content for discovery, comparison, action and follow-up. Bring your real booking, contact or buying process and review the next steps. Supported orchestration depends on configuration; Citefi is not an email CRM and does not guarantee leads, sales or attribution.